Fukubukuro (Lucky Bag)
Fukubukuro is a Japanese New Year’s tradition in which a fukubukuro is made, the contents of which are unknown, and sold at a substantial discount of 50% or more of the list price. They are usually sold at a discount of 50% or more of the list price.
The word “fukubukuro” is composed of the words “Fuku” and “sack”. Fuku comes from the proverb, “There is good fortune in what remains.”
Popular stores usually have long lines of eager customers waiting for their fukubukuro bags a few hours before they open on New Year’s Day. Foreign brands are also aggressively selling fukubukuro.