Tokyo Guide : Yamamoto Nori-ten
Where to Buy the Best Nori in Tokyo: Yamamoto Nori-ten (山本海苔店) in Nihonbashi
If you’re wondering where to buy high-quality nori in Tokyo, look no further than Yamamoto Nori-ten in Nihonbashi. Founded in 1849, this historic seaweed specialty store has been perfecting the art of nori for over 170 years — making it one of the most respected nori shops in Japan.
Located in Nihonbashi, a district known as the birthplace of commerce in Tokyo, the shop perfectly matches its surroundings: refined, traditional, and deeply connected to Japanese culture.
Why Visit Yamamoto Nori-ten?
Yamamoto Nori-ten is famous for creating ajitsuke nori (seasoned seaweed) in the Meiji era. Today, they continue to produce premium roasted nori with a rich aroma, delicate crispness, and deep umami flavor.
Even if you think nori is “just seaweed,” tasting it here might completely change your perspective. The quality difference is immediately noticeable.
A Perfect Food Souvenir from Japan
Looking for an authentic Japanese food souvenir? Their beautifully packaged nori gift boxes are lightweight, elegant, and easy to carry — perfect for bringing home a taste of Japan. Compared to sweets, nori is less common overseas, making it a unique and memorable gift.
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