Tokyo Guide : Yamamotoyama in Nihonbashi
Yamamotoyama (山本山) is a long-established Japanese company known primarily for its high-quality tea and nori (seaweed) products. Founded in 1690 (Genroku 3), it has a rich history and has been an integral part of Japanese food culture since the Edo period.
They have a shop in Nihonbashi area and I ordered their signature menu, “Nihonbashi”!
The long, slender bento box consists of three layers. At the very bottom is Koshihikari rice, a quintessential representation of Japanese white rice. On top of that is a half-sized sheet of roasted nori (seaweed). Another layer of white rice follows, topped with two distinct halves: one side features nori seasoned with dried baby sardines, olive oil, and salt; the other side showcases two types of nori—shredded nori drizzled with homemade soy sauce and crumbled seaweed in its pre-sheet form. With each bite, a variety of seaweed flavors unfolded in my mouth.
As a finishing touch, a single piece of mashed Nanko umeboshi (pickled plum) sat atop the dish, adding a nice accent and serving as a refreshing palate cleanser. If you want to fully enjoy the authentic taste of Japan’s unique seaweed, I highly recommend it!
Key Features and History
1. Traditional Japanese Tea
Yamamotoyama is renowned for offering premium Japanese teas. Their lineup includes sencha, hojicha, and genmaicha, among others. They are known for their meticulous quality control and commitment to flavor, embodying the depth of Japanese tea culture, including ties to the tea ceremony.
2. A Leader in Nori Production
Nori (seaweed) is another flagship product of Yamamotoyama. Their roasted and seasoned nori is highly valued for use in onigiri (rice balls) and sushi rolls. Their products are celebrated for their exceptional quality, aroma, and flavor, making them a trusted choice for both everyday use and gifts.
3. Historical Roots and Development
Yamamotoyama was founded in Edo (modern-day Tokyo) during the Edo period, flourishing within the merchant culture of the time. The company continues to preserve the traditions of “Edo-mae” (the essence of Edo-style cuisine) with a dedication to traditional manufacturing methods.
Yamamotoyama remains a beloved brand, upholding the essence of Japanese flavors with simplicity and authenticity.
Nori ochazuke with 3 side dishes and 2 seasonings.
Cold noodles topped with nori seaweed sauce.
Matcha terrine, Nori terrine and Hoji-cha flavor terrine.
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